Anti-Fingerprint Coating Market Overview
Market Segmentation:
Segmentation 1: by Application
•    Consumer Goods
•    Building and Construction
•    Automotive
•    Stainless Steel
•    Others
Building and Construction to Dominate the Anti-Fingerprint Coating Market (by Application)
Segmentation 2: by Material Type
•    Silicon
•    Titanium
•    Fluorine
•    Others
Segmentation 4: by Region
•    North America: U.S., Canada, and Mexico
•    Europe: Germany, France, U.K., Italy, Spain, and Rest-of-Europe
•    Asia-Pacific: China, Japan, South Korea, India, and Rest-of-Asia-Pacific
•    Rest-of-the-World: South America and Middle East and Africa
The Asia-Pacific and Japan region is poised to dominate the anti-fingerprint coating market, driven by the presence of several established manufacturers and the increasing sales of anti-fingerprint coatings. The rapidly expanding market is driven by the surge in consumer electronics adoption and manufacturing activities in the region. As emerging markets continue to adopt smartphones and other electronic devices, there may be increased demand for coatings that enhance the longevity and aesthetics of these products. In addition to Asia-Pacific and Japan, China and Rest-of-the-World are anticipated to witness significant growth due to the increasing demand for anti-fingerprint coatings in building and construction, consumer goods, and automotive applications. This growth is expected to be particularly strong in emerging markets, where there is a growing middle class with increasing disposable income.
Recent Developments in the Anti-Fingerprint Coating Market
•    In October 2023, Apple revealed the first hands-on videos for its space black MacBook Pro with an anti-fingerprint seal.
•    In August 2023, AGC Inc. announced new offerings under SURECO AF 2320, a transparent fluoropolymer coating that repels dirt, oil, and water, minimizes fingerprints, and makes surfaces easier to clean.
•    In April 2023, the company launched a new product with the brand name PPG ERGOLUXE, which is a unique polyester-hybrid technology. The new coatings provide styling and sustainability benefits over traditional liquid or solvent-based coatings for seating solutions, desks, cabinets, and more.
•    In December 2022, AGC Inc. exhibited next-generation mobility-enabling products and technologies at CES20233D, which include curved cover glass for automotive interior displays. This display has features such as sophisticated interior design featuring in-vehicle design glass, 3D (hot-bending) molding technology, anti-reflection, and anti-fingerprint coating.
•    In December 2022, Daikin Chemical Europe announced the opening of an innovation center in Dortmund, Germany. The innovation center currently focuses on three technology pillars to support trends in automotive, semiconductors, information devices/IT equipment, and telecommunications infrastructure, including energy storage and surface modification technologies, among others.
Demand – Drivers, Limitations, and Opportunities
Market Demand Drivers: Growing Demand for Display-Based Consumer Electronics Devices
The industry has been marked by continuous innovation, with companies introducing new and improved products regularly. Advancements in areas such as artificial intelligence, the Internet of Things (IoT), augmented reality, and virtual reality have led to the development of more sophisticated and feature-rich devices. The rise of smart devices, including smartphones, smartwatches, smart home devices, and other connected gadgets, has been a significant driver for the anti-fingerprint coating market. Consumers increasingly seek products that offer aesthetics along with protective features, including scratch and fingerprint resistance. Increasing customer inclination toward the bigger size of the display has also pushed the demand for anti-fingerprint coatings to a certain extent. Companies are also providing displays for other consumer appliances for more connectivity. The rise of mobile technology has experienced swift global expansion. It is estimated that more than 65% of the world's population possess mobile devices, with over half of these connections being smartphones. However, the trajectory of mobile technology growth has exhibited disparities, both among nations and within their respective populations. Individuals in advanced economies exhibit a higher propensity to own cell phones, especially smartphones, and are more inclined to utilize the internet and engage in social media compared to their counterparts in emerging economies. The purchasing power in emerging economies is increasing, thus increasing the number of people spending on consumer electronics, including smartphones. The demand for smartphones follows a distinctly cyclical pattern, closely tied to the introduction of new models. Consequently, the production and trade activities in various Asian nations have become intricately correlated, giving rise to a new technological cycle that deviates from the previous cycle linked with personal computers (PCs).
Growth/Marketing Strategy: The anti-fingerprint coating market has been growing at a noteworthy pace. The market offers enormous opportunities for existing and emerging market players. Some of the strategies covered in this segment are mergers and acquisitions, product launches, partnerships and collaborations, business expansions, and investments. The strategies preferred by companies to maintain and strengthen their market position primarily include new product launches.
Competitive Strategy: The key players in the anti-fingerprint coating market analyzed and profiled in the study include anti-fingerprint coating manufacturers that are engaged in the development and marketing of anti-fingerprint coating. Additionally, comprehensive competitive strategies such as partnerships, agreements, and collaborations are expected to aid the reader in understanding the untapped revenue pockets in the market.
Research Methodology
Factors for Data Prediction and Modeling
Some of the prominent names in the anti-fingerprint coating market are:
Anti-Fingerprint Coating Manufacturers
•    AGC Inc.
•    Cytonix LLC
•    Daikin Industries, Ltd.
•    Nippon Paint Surf Chemicals Co., Ltd.
•    PPG Industries, Inc.
•    Taiwan Fluoro Technology
•    NAGASE & CO., LTD.
•    3M
•    Dow Inc.
•    Essilor International
•    Shin-Etsu Chemical Co., Ltd.
•    Solvay S.A.
•    Henkel AG & Co. KGaA
•    Aculon
•    KNW Co., Ltd.
Companies that are not a part of the aforementioned pool have been well represented across different sections of the report (wherever applicable).