Description
Water softening is the method used for removing calcium and magnesium salts from the water which make the water hard and substitute them with other softer minerals such as sodium and potassium which is done by water softeners. Hard water is unacceptable in the applications of various household and industrial since it requires much soap and leaves behind a dirty layer of froth which is difficult to wash out. The hard water can have harmful impacts on human health. The poor water quality, characterized by hard water with high mineral content, can have adverse effects on household appliances, plumbing systems, and skin and hair health. Consumers' increasing awareness of the importance of water quality for overall health and well-being drove the growth of the water softeners market. In addition to this, the hard water causes limescale buildup in pipes, water heaters, and other water-using appliances, reducing their efficiency and longevity. Water softeners offered a solution to prevent scaling and extend the lifespan of these appliances, reducing maintenance costs which further accelerate the market growth. But somehow, the availability of other alternative treatment technologies in market is likely to hamper the growth of the market. The Water Softeners Market is expected to grow at the rate of 7.0% CAGR by 2028.  
Water Softeners Market based on Product
o    Salt Based
o    Salt Free
Water Softeners Market based on Application
o    Residential
•    Single Family
•    Multi Family
o    Commercial
•    Office Buildings
•    Hotel/Restaurants
•    Laundries
•    Hospital & Healthcare
•    Others
o    Industrial
•    Food Processing unit
•    Textile
•    Chemical
•    Oil & Gas
•    Refineries
•    Others
Water Softeners Market based on Geography
o    North America
o    Europe
o    Asia Pacific 
o    Rest of the World
On the basis of product, the water softeners market is bifurcated into salt based and salt free. The salt based segment is projected to exhibit substantial growth due to the comparatively less cost, high efficiency in reducing scale deposits in boilers, tanks and pipes along with easy availability. Moreover, it also prevents stains on dishes and laundry also softens hair and skin. Expanding industrial sector along with the rapid growth of industrial sector will boost the segment growth.
Due to the high number of installations, the residential sector is anticipated to dominate the market for water softeners over the forecast period. The residential segment is again furcated into single family and multifamily. This dominance of this segment is attributed to the increasing demand for the water softeners among residential since, these water softeners reduce the decaying of pipelines and fixture issues. Increasing awareness about the safe and clean water for drinking in the residential application is fueling the growth of this segment.
Geographically, the market is segmented into North America, Europe, Asia Pacific and Rest of the World. Among them the North America has the dominant share of the water softeners market. This is due to the developing industrial sector and rising incidence of water-borne disease in this region is increasing requirement of water softeners.
Addition, the demand for salt-free water softeners was growing globally due to consumer concerns about excessive sodium in softened water and its impact on health and the environment. Salt-free systems offered an alternative solution for treating hard water without the need for traditional ion-exchange resins. Moreover, the sustainability and environmental considerations were driving the adoption of eco-friendly water softener systems across the world. Manufacturers were focusing on developing water softeners that consumed less water and energy during regeneration and used eco-friendly materials. Thus, the above factors are driving the global market.
The major players profiled in this report are A.O. Smith Water Technologies, BWT Aktiengesellschaft, Culligan International Company, EcoWater Systems LLC, Pentair Residential Filtration LLC, Feedwater Limited, Fleck Systems, Harvey Water Softeners Ltd, Kinetico Incorporated and Marlo Incorporated.
As a result, the increasing awareness about the safe and clean drinking water in order to avoid water-borne diseases. Because contaminated water may cause dreadful diseases which is a prominent reason for increasing demand for the water softeners all over the world.
•    This study analysis the water softeners market by key regions, product type and application.
•    This report depicts the structure of water softeners market by identifying its various sub segments.
•    This report provides the analysis of the water softeners market in terms of individual growth trends, future prospects and their contribution to the overall market.
•    This report represents the profiles of key players in the water softeners market and their adopted strategies in order to survive in the market.